it's in the bag
it's in the bag
Swaddle & Sleeping Bags you can rely on.
Safer Sleep Starts Here
In partnership with The Lullaby Trust, designed for safer sleep. Every purchase supports vital research and advice to protect little ones. Sleep soundly, knowing you’re making a difference.
shop by size
Your baby's sleeping bag size should be determined by their height and weight, make sure you get the correct size for your baby.
shop by tog
Think of tog as your cosy rating, higher tog sleeping bag = warmer and cosier.
shop by fit
why our swaddle & sleeping bags?
safety tested
All our bags are rigorously tested & conform to the latest British Safety Standard, BS EN 16781:2018 / EN 16781:2018(E)
premium quality
Our baby sleeping bags are crafted from the softest, snuggle-worthy materials imaginable, built to last through countless nights of sweet dreams.
designed for babies
Specifically designed to fit a variety of body shapes, promoting healthy hip growth while ensuring comfort and safety.
