the ultimate baby sleep aid

ewan

give the gift of sleep
ewan the dream sheep
ewan the dream sheep

safer sleep starts here

Explore our exclusive collection of "arms out" sleeping bags in partnership with The Lullaby Trust. Designed for safer sleep, every purchase supports vital research and advice to protect little ones. Sleep soundly, knowing you’re making a difference.

sleep safe and sound

Multi-award winning baby sleep experts, bringing a calm and peaceful sleep to over a million babies and their families since 2008.

Family Run UK Company.

animated notes
ewan meadow scene
ewan meadow scene

multibuy: mix & match

Save up to 10% across baby bed and bath time.
Buy 3 Items or More & Save 10%
Buy 2 Items & Save 5%
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new arrivals

sleeping bags

super soft, super snug baby sleeping bags, transitional bags and swaddles.
sweet dreamers sleeping bags
sweet dreamers sleeping bags
Serenity
designer acrylic cot
Serenity acrylic cot
Serenity acrylic cot
the original

cuddledry

changing baby bathtime from struggle to snuggle!
sweet dreamers bath time
sweet dreamers bath time
helpful advice

family central

from pregnancy, newborn to toddler, we’ve got you covered.
ewan the dream sheep
ewan the dream sheep

happy families

Hearing how our products have helped your family get a better night's sleep is why we do what we do.

Customer Reviews

Overall rating: 4.9 / 5 from 2219 reviews.

Out baby Lucy loves them settled in her next to me crib so quick in these, so worth it .

Perfect for this hot weather and can't wait to try the thicker ones for winter. My boy loves his x

Love this and how easy it is to use. At the moment its too hot to use but wish to use it more.

We love the swaddle bag, our little boy sleeps really well in it and the fabric is really good quality. We will definitely re-purchase in the next size up as he grows!

Love the ewan sheep. The cry activation is great and love that it's rechargeable so don't have to worry about changing the battery's.

Very beautiful!!

Love these sleep suits!

My baby boy absolutely loves it he's sleeps so well in your sweet dreams sleeping bag :) I been using them since he was born I highly recommend

Amazing material! Gorgeous colour pink and love that it fits until around 18m

Love this! Perfect for a worry free nights sleep!

Amazing quality, my baby sleeps so comfortably

Our baby absolutely loved his sleep sack, and sleeps so much better in it! Highly recommend!

My baby girl loves feeling swaddled but doesn’t like having her arms confined. These sleeping bags with optional opening for arms to stay either in or out are versatile and comfortable for her. She sleeps very well in them and seems to be happy and cosy!

We have introduced Ewan to our baby in the 28th week of pregnancy so that they have a connection when baby arrives. 🤞🏻

We got ewan along with the portable device, we as parents of a little boy think its absolutely wonderful, we love it! Little one sleeps so much better.

Absolutely wonderful!! My little one sleeps so much better since getting the portable device, very handy when we are out and about.

So cosy and great sleeps in it!

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My great grand son slept well the first time he wore it

Beautiful sleeping bag, so warm and cosy! Amazing quality and beautiful design our little boy sleeps so well with it

Baby settles brilliantly and so quickly when Ewan is playing the womb and white noise sounds it’s a cute cuddly toy too he enjoys cuddling and playing with really does make a huge difference to an easier bedtime :)

Perfect for colder nights! Even comes with a handy room thermometer which tells you exactly what to dress your baby in when wearing the sleep bag, as a first time mum this saved me from nights of googling!

Love this item - my baby likes to sleep with his arms out so great to have both options! Thick and soft material! Will be ordering the next sizes!

This had made bed time so much easier with our new born no more swaddling with blankets and guessing if she’s too hot or cold . Love the design as well . Will be making this a staple for our baby at every age .

Really nice quality and seems really cosy. I like that the newborn size was small enough for my baby that wasn't yet 7lb.

Bought it for a baby shower, but both grandsons have had a Ewan when they were babies, would definitely recommend

Highly recommend, great products!

Love these sleeping bags. They are such lovely quality. The room thermometer that came with them is so useful.

Really helps my baby to sleep!

Lovely and cosy

Good website quick delivery

This 2.5tog sleep bag is so cosy, I love putting my daughter in it. Makes me feel sure she is warm enough at night now that nighttimes are cooler. Really lovely quality and would definitely shop here again!

Overwhelmed with what to buy my newborn and went with sweet dreamers as partnered with lullaby trust. Love the quality of the sleepsuits & having the options to switch to arms out when ready!

My baby loves it!

Amazing fit for my little girl with plenty of space to grow! Washes like a dream! A must have for all parents

For a first time Mum, this is such a useful tool to have. Would highly recommend!

Brilliant product our little girl loves it. We bought different products from these guys before so when looking for sleeping bag we went straight here. Once winter is here we will be purchasing a higher tog.

I purchased the Ewan The Dream Sheep Deluxe, which has helped bedtime for my granddaughter. I also purchased the Ewan Baa Baa Blankie, which my granddaughter loves as the 3 sides have different material and it was personalised with her name and lastly I bought the Ewan Snuggly, which is just too cute and Daisy loves it as its so soft she can grab it to snuggle at naptime - highly recommend all products!!! You will NOT be disappointed!!!

This is the perfect sleeping bag for our newborn in this hot weather. It took the worry out of what to put her in for bed every night & we knew she couldn’t pull it over her head so we had peace of mind too. We will need the next size up soon & will be purchasing one shortly.

Absolutely love sleeping bags as takes away the worry associated with blankets if you have a wriggly baby! Was thrilled to find something small for newborns and looking forward to buying the next size up!

baby sleep

At Sweet Dreamers, we understand that helping your baby sleep soundly is every parent's priority. That’s why we offer award-winning baby sleep aids and premium baby sleeping bags designed to create a safe, cozy, and soothing bedtime routine.

Our carefully crafted baby sleeping bags provide the perfect balance of warmth and breathability, helping your little one sleep safely through the night. With no loose blankets, our sleeping bags ensure safer sleep by reducing the risk of overheating or tangling. Available in various TOG ratings, they cater to every season, keeping your baby snug and comfortable all year round.

In addition to safe sleepwear, our gentle white noise sleep aids and soft night lights help babies settle, fall asleep faster and stay asleep longer. Designed by sleep experts and trusted by parents worldwide since 2008, Sweet Dreamers brings peaceful nights to families everywhere.

Discover our baby sleeping bags and sleep aids today.

baby bathtime

Transform baby bath time into a moment of joy and relaxation with the original Cuddledry range from Sweet Dreamers. Our award-winning, ultra-soft baby bath towels and accessories make bath time stress-free and snuggly for both baby and parent.

Designed to keep your little one warm, safe, and comfortable, our premium baby bath products provide the perfect blend of softness and security. Whether you're looking for the best newborn towel or an easy-to-use baby bath wrap, Cuddledry makes every bath a bonding experience.

Join thousands of happy parents who trust Sweet Dreamers for baby bath essentials. Shop the Cuddledry range today and turn bath time into cuddle time!