Why is white and pink noise so effective at helping settle young babies?

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Have you ever wondered why white noise and pink noise is so effective as helping settle young babies to sleep? Now it's because it reminds the baby of their time in the womb, and the comforting experience that they had when they were in there. Now ewan plays white and pink sounds and he also has a soft pink glow which helps your baby release the sleepy hormone melatonin so ewan really does help the transition from womb to world.