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Does your baby wake up every time you put them down to sleep? This could be the reason why...
Putting your baby down so that their head and shoulders touch the mattress first can give them the sensation of falling, and trigger the Startle (Moro) reflex - even when they are sound asleep.
To remedy this try putting them down so that their bum, back and then their head touches the mattress (keep baby close by for as long as possible).
Why not give it a try? This small change could make a big difference.