Cuddles at Bath Time for the Sweetest Dreams

Sweet Dreamers Acquires much-loved Cuddledry.

The business behind the world renowned ewan the dream sheep sleep aid, has announced the acquisition of one of the UK’s original mum designed brands, Cuddledry. Having truly conquered the sleep space with its fast-growing collection of sleep innovations, the acquisition will now see Sweet Dreamers support families throughout the whole evening routine, making them the go to brand for bubbles and cuddles, as well as snuggles and snoozing!

Speaking about the significant development, Lynda Harding, founder of Sweet Dreamers said: 

“I have always admired Cuddledry as a brand, it is one of the truly iconic and original mum made innovations and I am honoured we have been entrusted to take the business on.  The brilliant Cuddledry handsfree towel complements our existing range and fits perfectly into our portfolio of products to now support parents and carers during the bath time and bedtime hour!”

Both brands have experienced phenomenal global success with their high quality, truly clever British designed innovations. Not only selling in the millions, but also trusted by many a high-profile parent such as Stacey Solomon, making them destined to be a fantastic combination. The iconic Cuddledry baby towel will now sit alongside the Sweet Dreamers collection including ewan the dream sheep, the ultimate sleep aid, Misty the Smart Cloud, a 4 in 1 night light and the cutest Sheeping bag… to name a few! 

Speaking about handing the reins to Lynda and the team at Sweet Dreamers, Helen Woolridge, co-founder at Cuddledry said:

“We are delighted that Cuddledry is now in the very safe hands of the team at Sweet Dreamers – the perfect combination of bath time and sleep time for babies and little ones.  We look forward to watching it grow and develop.  Exciting times!”