the ultimate baby sleep aid

ewan

give the gift of sleep
ewan the dream sheep
ewan the dream sheep

sleep safe and sound

Multi-award winning baby sleep experts, bringing a calm and peaceful sleep to two million babies and their families since 2008.

Family Run UK Company.

animated notes
ewan meadow scene
ewan meadow scene
multibuy: mix & match
Save up to 10% across baby bed and bath time.
Buy 3 Items or More & Save 10%
Buy 2 Items & Save 5%
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new arrivals

sleeping bags

super soft, super snug baby sleeping bags, transitional bags and swaddles.
sweet dreamers sleeping bags
sweet dreamers sleeping bags
sleep swaddle bag | 0-3 Months | 1 Tog
£24.99
sleep swaddle bag | 0-3 Months | 2.5 Tog
£24.99
sleep swaddle bag pink | 0-3 Months | 1 Tog
£24.99
sleeping bag | 3-12 Months | 1 Tog
£29.99
Serenity
designer acrylic cot
Serenity acrylic cot
Serenity acrylic cot
the original

cuddledry

changing baby bathtime from struggle to snuggle!
sweet dreamers bath time
sweet dreamers bath time
Cuddledry | hands free baby towel | beige
£34.99
Cuddleroar | bamboo soft hooded towel
from £31.99
Cuddledry | hands free baby towel | grey
£34.99
Cuddlepenguin | bamboo soft hooded towel
£31.99
helpful advice

family central

from pregnancy, newborn to toddler, we’ve got you covered.
ewan the dream sheep
ewan the dream sheep

happy families

Hearing how our products have helped your family get a better night's sleep is why we do what we do.

baby sleep

Welcome to Sweet Dreamers, where safe and sound sleep for your baby is our top priority. Founded by Lynda, a devoted mother of six, our small family company is dedicated to crafting sleep solutions that prioritise your baby's safety and comfort above all else. With over a decade of experience, Lynda and her children have played an integral role in designing our innovative sleep products, ensuring they meet the highest standards of quality and reliability. Trusted by millions of families since 2008, our multi-award-winning baby sleep experts have been instrumental in bringing tranquility to bedtime routines around the world. Join the Sweet Dreamers family today and experience the peace of mind that comes with knowing your little one is enjoying a calm and restful sleep, night after night.

baby bathtime

Discover the ultimate in baby bath time bliss with the original Cuddledry range from Sweet Dreamers. As pioneers in nurturing newborn comfort, we've crafted an exquisite line of bath time essentials designed to make every moment with your little one extra special. We're committed to redefining the bathing experience for babies and parents alike. With the Cuddledry range, bath time turns from struggle to snuggle, filled with warmth, tenderness, and joy. Our innovative products are expertly crafted to cocoon your baby in softness and security, providing the perfect blend of comfort and convenience. Join the countless families who trust Sweet Dreamers for their baby's bathing needs and elevate your bath time routine with the Cuddledry range today.